The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 23, 2017
Filed:
Oct. 10, 2014
Bridge and Post, Inc., Little Rock, AR (US);
Nitin J. Shah, Cupertino, CA (US);
Jasminder S. Banga, San Francisco, CA (US);
Miten Sampat, San Francisco, CA (US);
Amul Patel, Pacifica, CA (US);
Bridge and Post, Inc., Little Rock, AR (US);
Abstract
Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.