The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2017
Filed:
Dec. 15, 2015
Rovi Guides, Inc., Santa Clara, CA (US);
Gary Helmstetter, Harvard, MA (US);
Rovi Guides, Inc., Santa Clara, CA (US);
Abstract
Electronic Guide produces give the user the ability to videotape selected programs. Once a program has successfully been taped a message is displayed, reminding the viewer that they have taped it. (E.g. 'You taped Xxxxx; have you watched it yet?') Information comprising information that shows are taped, the particular shows taped and viewer profiles allow advertisements targeted to the viewer who typically records a given type of programming to be presented. In an embodiment the display of the reminders is made conditional upon acceptance of advertising (for example, based on a piece of data transmitted along with other data related to that show), and can be sold to the broadcasters who transmitted the show. This information is marketed as a peculiarly well-targeted ad for the show, causing it to continue to produce value for the broadcaster after the broadcast is complete. Broadcasters, in turn, may offer the reminders to major advertisers as they sell commercial air time during the show, as a premium feature of the air time. The advertisement may be sent over channels comprising the video blanking interval, the Internet or on another channel.