The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2017
Filed:
Dec. 22, 2014
Microsoft Technology Licensing, Llc, Redmond, WA (US);
W. Earl Greathouse, Kirkland, WA (US);
Meenaz Merchant, Kirkland, WA (US);
Shannon Westphal, Seattle, WA (US);
Patrick Haluptzok, Sammamish, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Auxiliary content provided in addition to search results is selected and presented to aid the user in completing tasks and increasing user interaction performance. Auxiliary content is processed utilizing existing search engine categorization and identification mechanisms, thereby facilitating the determination of similarities between the auxiliary content and indexed content that is identified as being responsive to a search query. At least some of the search results identified as being responsive to the search query are compared to auxiliary content to identify similarities, including visual similarities. Similar auxiliary content are selected to aid the user in completing tasks, and such selected auxiliary content is provided with the search results, including in a visually distinct or separated manner.