The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 09, 2017

Filed:

May. 23, 2011
Applicants:

George L. Hughes, Wesley Chapel, FL (US);

Bhaskar R. Gudlavenkatasiva, Tampa, FL (US);

Srinivas Soma, Tampa, FL (US);

Umashankar Velusamy, Tampa, FL (US);

Inventors:

George L. Hughes, Wesley Chapel, FL (US);

Bhaskar R. Gudlavenkatasiva, Tampa, FL (US);

Srinivas Soma, Tampa, FL (US);

Umashankar Velusamy, Tampa, FL (US);

Assignee:

VERIZON PATENT AND LICENSING INC., Basking Ridge, NJ (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04H 60/31 (2008.01); H04H 60/33 (2008.01); H04H 60/63 (2008.01); H04H 60/66 (2008.01);
U.S. Cl.
CPC ...
H04H 60/31 (2013.01); H04H 60/33 (2013.01); H04H 60/63 (2013.01); H04H 60/66 (2013.01);
Abstract

An approach is provided for enabling advertisers to correlate a communication session with an amount of consumption of the advertisement by a viewer. A correlation platform tracks an amount of consumption of an advertisement presented via a set-top box associated with a user. The amount of consumption of the advertisement is then correlated to a communication session initiated by the user in response to the presentation of the advertisement.


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