The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 09, 2017
Filed:
Aug. 09, 2011
Jonathan Kilroy, Champaign, IL (US);
Dale Nussel, Mahomet, IL (US);
Anupam Seth, Urbana, IL (US);
Allie K. Watfa, Urbana, IL (US);
Jonathan Kilroy, Champaign, IL (US);
Dale Nussel, Mahomet, IL (US);
Anupam Seth, Urbana, IL (US);
Allie K. Watfa, Urbana, IL (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.