The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 02, 2017
Filed:
Dec. 30, 2015
Methods and apparatus to collect distributed user information for media impressions and search terms
The Nielsen Company (Us), Llc, New York, NY (US);
Alan N. Bosworth, Odessa, FL (US);
Madhusudhan Reddy Alla, Allen, TX (US);
Steven J. Splaine, Tampa, FL (US);
Brahmanand Reddy Shivampet, Oak Park, CA (US);
Kevin K. Gaynor, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example method includes facilitating installation of a data collector on a media device; collecting, via the data collector, a media identifier indicative of media presented at the media device; encrypting a user identifier that identifies the user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypting a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; sending the media identifier to a data collection server; sending the encrypted user identifier to a second server associated with the first database proprietor; and sending the encrypted device identifier to a third server associated with the second database proprietor.