The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 25, 2017
Filed:
Sep. 27, 2013
Oracle International Corporation, Redwood Shores, CA (US);
Biju George, Palo Alto, CA (US);
Mehrshad Setayesh, Lafayette, CO (US);
Timothy P. McCandless, Boulder, CO (US);
Patricia Pichardo, Smyrna, GA (US);
Kimberly Ann Wolfe, Decatur, GA (US);
Reza Parang, San Francisco, CA (US);
Maria Fernanda Diaz-Arscott, St. Andrew, JM;
Jeff Condit, Murfreesboro, TN (US);
Brian Culler, Atlanta, GA (US);
Noah Horton, San Francisco, CA (US);
Michael James Strutton, Villa Rica, GA (US);
Oracle International Corporation, Redwood Shores, CA (US);
Abstract
Disclosed is an approach for implementing a system, method, and computer program product for performing social marketing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, with rapid ability to react to opportunities in the marketplace.