The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 18, 2017
Filed:
May. 02, 2013
Google Inc., Mountain View, CA (US);
Zhe Wang, Sammamish, WA (US);
Xiaodong Fu, Sammamish, WA (US);
Google Inc., Mountain View, CA (US);
Abstract
Systems and methods for determining a bid modifier value include determining, for one or more sets of keywords used in a campaign, a predicted conversion rate for a first device type and a predicted conversion rate for a second device type. Predicted campaign-level conversion rates are determined for the first and second device types using the predicted conversion rates for the one or more sets of keywords used in the campaign. A ratio is also determined between the predicted campaign-level conversion rate for the first device type and the predicted campaign-level conversion rate for the second device type. The ratio may be used as a bid modifier value that relates bids for the first device type to bids for the second device type.