The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 11, 2017
Filed:
Jun. 06, 2014
Viant Technology Llc, New York, NY (US);
Timothy C. Vanderhook, Newport Beach, CA (US);
Christopher J. Vanderhook, Yorba Linda, CA (US);
Adityavijay B. Rathore, Ahmedabad, IN;
Manish H. Patil, Ahmedabad, IN;
Nagendra M. N. Sastry, Ahmedabad, IN;
Raviratan Arora, Jersey City, NJ (US);
Shanubhog G. Sangameswara, Cupertino, CA (US);
Viant Technology LLC, New York, NY (US);
Abstract
A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.