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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9609384 B1

PDFFull Text
Date of Patent:
Mar. 28, 2017

Filed:

Jun. 15, 2015

System and method for detecting and classifying direct response advertisements using fingerprints

Applicant:

Enswers Co., Ltd., Seoul, KR;

Inventors:

Jaehyung Lee, Yongin-si, KR;

Ji-hoon Song, Seoul, KR;

Hoon-Young Cho, Seongnam, KR;

Kil-youn Kim, Seoul, KR;

David Lonjon, Seoul, KR;

Assignee:

Enswers Co., LTD, Seoul, KR;

Attorney:

McDonnell Boehnen Hulbert & Berghoff LLP

Primary Examiner:

Hoang-Vu A Nguyen-Ba

Int. Cl.
CPC ...
H04N 21/44 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01); H04H 60/56 (2008.01); H04H 60/48 (2008.01); H04H 20/14 (2008.01); H04N 21/431 (2011.01); H04N 21/4728 (2011.01); H04N 21/4725 (2011.01); H04N 21/40 (2011.01); H04N 21/858 (2011.01); H04N 21/8545 (2011.01); H04N 21/4722 (2011.01); H04N 21/442 (2011.01); H04H 60/59 (2008.01); H04N 21/433 (2011.01); H04N 21/2668 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44008 (2013.01); H04H 20/14 (2013.01); H04H 60/48 (2013.01); H04H 60/56 (2013.01); H04H 60/59 (2013.01); H04N 21/40 (2013.01); H04N 21/431 (2013.01); H04N 21/4316 (2013.01); H04N 21/442 (2013.01); H04N 21/4722 (2013.01); H04N 21/4725 (2013.01); H04N 21/4728 (2013.01); H04N 21/4758 (2013.01); H04N 21/812 (2013.01); H04N 21/8126 (2013.01); H04N 21/8133 (2013.01); H04N 21/858 (2013.01); H04N 21/8545 (2013.01); H04N 21/8586 (2013.01); H04N 21/2668 (2013.01); H04N 21/4332 (2013.01); H04N 21/478 (2013.01); H04N 21/8583 (2013.01);
Abstract

In one aspect, a system for detecting and classifying direct response advertisements includes an advertisement candidate segment generation unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream, a matching unit for determining whether the advertisement candidate segment matches an advertisement segment stored in an advertisement database (DB), a direct response advertisement determination unit for determining whether the advertisement candidate segment is a direct response advertisement if it is determined by the matching unit that an advertisement segment matching the advertisement candidate segment is not present, and a direct response advertisement grouping unit for grouping the advertisement candidate segment with advertisement segments that are direct response advertisements stored in the advertisement DB.

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