The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 21, 2017
Filed:
Oct. 26, 2011
Jonathan Kilroy, Champaign, IL (US);
Dale Nussel, Mahomet, IL (US);
Anupam Seth, Urbana, IL (US);
Allie K. Watfa, Urbana, IL (US);
Jonathan Kilroy, Champaign, IL (US);
Dale Nussel, Mahomet, IL (US);
Anupam Seth, Urbana, IL (US);
Allie K. Watfa, Urbana, IL (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Targeting advertisements to a user on multiple devices includes: selecting an access point; maintaining an internet access log to track web activity across multiple devices within said access point; identifying the multiple devices involved in the web activity; distinguishing patterns of web activity for the multiple devices to identify users of the devices; generating a user interest vector populated with user interests derived from the patterns of web activity; initializing a master log of user interest vectors for all users within the access point, wherein the master log maps the users with the multiple devices; and updating the master log.