The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 21, 2017
Filed:
Aug. 30, 2012
Linus Chou, San Francisco, CA (US);
Jonathan Klem, Oak Park, IL (US);
James H. Koh, Chicago, IL (US);
James E. Stewart, Mountain View, CA (US);
Eric W. Ewald, Gilroy, CA (US);
Andrey Petrov, San Jose, CA (US);
Carolyn R. Marshall, Stratford, CA;
Paul Sliwowski, San Francisco, CA (US);
Paul J. Baker, Chicago, IL (US);
Maciej Babinski, Chicago, IL (US);
Jige Yu, Northbrook, IL (US);
Jacob B. Matthews, Chicago, IL (US);
Linus Chou, San Francisco, CA (US);
Jonathan Klem, Oak Park, IL (US);
James H. Koh, Chicago, IL (US);
James E. Stewart, Mountain View, CA (US);
Eric W. Ewald, Gilroy, CA (US);
Andrey Petrov, San Jose, CA (US);
Carolyn R. Marshall, Stratford, CA;
Paul Sliwowski, San Francisco, CA (US);
Paul J. Baker, Chicago, IL (US);
Maciej Babinski, Chicago, IL (US);
Jige Yu, Northbrook, IL (US);
Jacob B. Matthews, Chicago, IL (US);
Google Inc., Mountain View, CA (US);
Abstract
A system for user association attribution may include one or more processors and memory. The one or more processors may receive information pertaining to relationship events that each correspond to a participant and one of several entities in a social network, allocate, for each relationship event, attribution values to touchpoints accessed by the corresponding entity prior to the relationship event. The processors may further determine a weight for each of the attribution values allocated to each of the touchpoints, where the weight for each of the attribution values is based at least in part on each of the relationship events for which each of the attribution values was allocated, generate an aggregate attribution value for each of the touchpoints based at least in part on the weighted attribution values allocated to each of the touchpoints, and provide, to the participant, each aggregate attribution value generated for each of the touchpoints.