The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 21, 2017

Filed:

May. 08, 2013
Applicant:

Apple Inc., Cupertino, CA (US);

Inventors:

Erik C. Neuenschwander, San Mateo, CA (US);

André M. J. Boulé, San Jose, CA (US);

Brendan J. Langoulant, San Francisco, CA (US);

David Robert Stites, Santa Clara, CA (US);

Tyler Dagan McRae Hawkins, Sunnyvale, CA (US);

Assignee:

Apple Inc., Cupertino, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/04 (2006.01); G06F 17/30 (2006.01); H04N 7/16 (2011.01); G06F 21/62 (2013.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
G06F 21/6254 (2013.01); H04L 63/0407 (2013.01);
Abstract

Systems and method for allowing an identifier value associated with a computing device, and that is delivered to content providers when requesting content, to be altered from that of the unique identifier value associated with the computing device. A computing device will include user interface elements that allow a user to request a new identifier on-demand. In some cases, the user can also configure the computing device to obtain a new identifier value in response to other actions at the computing device or automatically when some type of usage criteria is met. The identifier value is configured to be substantially unique and to be different than a unique identifier associated with the computing device to provide anonymity for the user.


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