The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 21, 2017

Filed:

Feb. 19, 2009
Applicants:

Wei Chu, Santa Clara, CA (US);

Seung-taek Park, San Jose, CA (US);

Inventors:

Wei Chu, Santa Clara, CA (US);

Seung-Taek Park, San Jose, CA (US);

Assignee:

YAHOO! INC., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30867 (2013.01);
Abstract

This disclosure describes systems and methods for selecting and/or ranking web-based content predicted to have the greatest interest to individual users. In particular, articles are ranked in terms of predicted interest for different users. This is done by optimizing an interest model and in particular through a method of bilinear regression and Bayesian optimization. The interest model is populated with data regarding users, the articles, and historical interest trends that types of users have expressed towards types of articles.


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