The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 21, 2017
Filed:
Aug. 04, 2016
Wrap Media, Llc, San Francisco, CA (US);
Eric H. Greenberg, Ross, CA (US);
John M. Garris, San Francisco, CA (US);
Ian McFarland, San Francisco, CA (US);
Jon Stevens, San Francisco, CA (US);
Francis C. Li, San Francisco, CA (US);
Dana A. Levine, San Francisco, CA (US);
Mark E. Rolston, Austin, TX (US);
Jared L. Ficklin, Austin, TX (US);
Sylvio H. Drouin, San Francisco, CA (US);
Wrap Media, LLC, San Francisco, CA (US);
Abstract
Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a 'story' or 'narrative', which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.