The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 07, 2017
Filed:
Oct. 27, 2015
Net2.tv, Ltd, San Mateo, CA (US);
Spencer Shanson, Menlo Park, CA (US);
Tom Buchok, New York, NY (US);
NET2.TV, LTD., San Mateo, CA (US);
Abstract
Described herein are techniques for requesting advertisement content on behalf a client device from a first server. The first server receives a request from the client device to receive advertisement content, wherein the request includes client information. The first server retrieves break data based on the request, wherein the break data includes one or more links to a second server. The first server replaces any dynamic parameters contained in the one or more links with at least one value based on the client information. The first server requests, from the second server, at least one advertisement segment based on the one or more links. The first server receives, from the second server, a first response to the request. The first server then provides a second response to the client device, wherein the second response is based on the first response.