The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9589456 B1

Date of Patent:

Mar. 07, 2017

Filed:

Sep. 04, 2013

Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements

Applicants:

David Harrison, San Francisco, CA (US);

Josh Smallman, San Francisco, CA (US);

Alvir Navin, San Francisco, CA (US);

Ashwin Navin, San Francisco, CA (US);

Inventors:

David Harrison, San Francisco, CA (US);

Josh Smallman, San Francisco, CA (US);

Alvir Navin, San Francisco, CA (US);

Ashwin Navin, San Francisco, CA (US);

Assignee:

FREE STREAM MEDIA CORP., San Francisco, CA (US);

Attorney:

Raj Abhyanker, P.C.

Primary Examiner:

Nasser Goodarzi

Assistant Examiner:

Terrika Peterson

Int. Cl.

CPC ...

H04N 21/435 (2011.01); G08C 17/02 (2006.01); H04L 29/06 (2006.01); H04L 29/08 (2006.01); H04N 21/4147 (2011.01); H04N 21/61 (2011.01); H04N 21/835 (2011.01); H04N 21/234 (2011.01); G06F 15/16 (2006.01);

U.S. Cl.

CPC ...

G08C 17/02 (2013.01); H04L 63/10 (2013.01); H04L 67/10 (2013.01); H04L 67/16 (2013.01); H04N 21/23424 (2013.01); H04N 21/4147 (2013.01); H04N 21/435 (2013.01); H04N 21/6175 (2013.01); H04N 21/835 (2013.01);

Abstract

A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.

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