The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 07, 2017

Filed:

Dec. 31, 2013
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Bruce Zhang, Mountain View, CA (US);

Jianchang Mao, Bellevue, WA (US);

Yuan Shen, Sammamish, WA (US);

Assignee:
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06N 99/00 (2010.01);
U.S. Cl.
CPC ...
G06Q 30/0256 (2013.01); G06N 99/005 (2013.01);
Abstract

Methods, computer systems, and computer storage media are provided for evaluating information retrieval (IR) such as search query results (including advertisements) by a machine learning scorer. In an embodiment, a set of features is derived from a query and a machine learning algorithm is applied to construct a linear model of (query, ads) for scoring by maximizing a relevance metric. In an embodiment, the machine learned scorer is adapted for use with WAND algorithm based ad selection.


Find Patent Forward Citations

Zhang, Bruce. (2017). Search service advertisement selection (U.S. Patent No. 9589277). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9589277

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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