The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 28, 2017
Filed:
Jul. 27, 2015
The Nielsen Company (Us), Llc, New York, NY (US);
Albert R. Perez, San Francisco, CA (US);
Josh Gaunt, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example method to adjust demographic data involves generating a first model based on reference demographic data corresponding to panelists and based on first self-reported demographic data and behavioral data from a database proprietor. The first self-reported demographic data and the behavioral data correspond to ones of the panelists having user accounts with the database proprietor. The first self-reported demographic data is provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor. The first model is used to partition the first self-reported demographic data into nodes, each node representing a respective subset of the first self-reported demographic data. At least some of the first self-reported demographic data is redistributed between at least some of the nodes to generate a second model that is to facilitate correcting at least one of inaccuracies or misrepresentations in the second self-reported demographic data.