The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 21, 2017
Filed:
Dec. 21, 2007
Sajjit Thampy, Sunnyvale, CA (US);
Daniel Ferrante, Redwood City, CA (US);
Amr Awadallah, Palo Alto, CA (US);
Sajjit Thampy, Sunnyvale, CA (US);
Daniel Ferrante, Redwood City, CA (US);
Amr Awadallah, Palo Alto, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a 'winning' action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented.