The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 14, 2017

Filed:

Mar. 31, 2010
Applicants:

Louis P. Slothouber, Leesburg, VA (US);

Aaron YE, Ashburn, VA (US);

Inventors:

Louis P. Slothouber, Leesburg, VA (US);

Aaron Ye, Ashburn, VA (US);

Assignee:

FOURTHWALL MEDIA, INC., Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/8545 (2011.01); H04N 21/236 (2011.01); H04N 21/442 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/8545 (2013.01); H04N 21/23605 (2013.01); H04N 21/44222 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01);
Abstract

A system for and method of enhancing video advertising with interactive content in accordance with exemplary embodiments may include receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data, generating interactive content data associated with the non-interactive video advertisement data, embedding, in the non-interactive video advertisement data, the interactive content data, and transmitting, to an ad server component of an ad system, the non-interactive video advertisement data and the embedded interactive content data for transmission to one or more end user devices.


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