The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 14, 2017
Filed:
Mar. 30, 2015
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
Hans C. Lee, Monterey, CA (US);
Timmie T. Hong, Monterey, CA (US);
Michael J. Lee, Monterey, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to determine a total amount to offset first-neuro-response data gathered from a subject exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the subject. The first neuro-response data is associated with a first sensory component of the media and the second neuro-response data is associated with a second sensory component of the media. The total amount to offset is based on a first cognitive delay associated with the first neuro-response data and a second cognitive delay associated with the second neuro-response data. The synchronizer is to time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.