The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 14, 2017
Filed:
Jun. 30, 2011
Nick Arini, Botley, GB;
Nick Arini, Botley, GB;
Google Inc., Mountain View, CA (US);
Abstract
A method executes at a server system with one or more processors and memory. The server receives demographic information for a plurality of household members. The demographic information includes at least age and gender. The server receives web activity information for the household. The server identifies one or more web activity sessions from the web activity information and selects one of the web activity sessions. The server identifies one or more web sites visited during the selected web activity session and accesses demographic skew data for at least a subset of the web sites visited. The demographic skew data for a web site identifies fractions of visitors to the web site from predefined demographic segments. The server associates a household member with the web activity session at least in part by correlating the demographic skew data of the web sites visited with the demographic information of the first household member.