The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 14, 2017
Filed:
Nov. 05, 2012
Aol Advertising Inc., New York, NY (US);
Niklas Karlsson, Mountain View, CA (US);
Jianlong Zhang, Sunnyvale, CA (US);
Robert Alden Luenberger, Los Altos, CA (US);
Scott Robert Strickland, Redwood City, CA (US);
Yih-Shin Cindy Huang, Cupertino, CA (US);
Seyed Mohammad Ziaemohseni, East Palo Alto, CA (US);
Li Yang, Sunnyvale, CA (US);
Hans W. Uhlig, Hayward, CA (US);
AOL Advertising Inc., New York, NY (US);
Abstract
System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.