The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 31, 2017
Filed:
Feb. 06, 2015
Facebook, Inc., Menlo Park, CA (US);
Eytan Bakshy, San Francisco, CA (US);
Jeffrey Scott Dunn, Seattle, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A social networking system selects a set of social endorsements for display within or in conjunction with an advertisement. Candidate social endorsements are identified in response to receiving a request for social endorsements information, each associated with an amount of display space, an affinity with a viewing user, and one or more social networking system objects. The amount of space available to display social endorsement information is determined, and sets of candidate social endorsements are generated to fit within the amount of space available to display social endorsements. The sets of candidate social endorsements are ranked, for instance based on the affinities associated with the candidate social endorsements within each set of candidate social endorsements. A set of candidate social endorsements is selected based on the ranking, and is provided for display within or in conjunction with an advertisement.