The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 31, 2017
Filed:
Dec. 30, 2005
Robert J. Collins, Carlsbad, CA (US);
Scott Melvin Harvester, San Marcos, CA (US);
Paul Joseph Apodaca, Carlsbad, CA (US);
Robert J. Collins, Carlsbad, CA (US);
Scott Melvin Harvester, San Marcos, CA (US);
Paul Joseph Apodaca, Carlsbad, CA (US);
EXCALIBUR IP, LLC, Sunnyvale, CA (US);
Abstract
The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.