The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 24, 2017

Filed:

Jan. 23, 2015
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Yintao Yu, Fremont, CA (US);

Meihong Wang, Sunnyvale, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 29/08 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
H04L 67/22 (2013.01); G06Q 50/01 (2013.01); H04L 67/306 (2013.01);
Abstract

A social networking system presents content items to a user and determines if the user has less than at threshold level of interest in the presented content items based on one or more user interactions with the presented content items. For example, the social networking system determines the user has less than the threshold level of interest in the presented content items if at threshold number of requests for content are received within a time interval. If the user has less than the threshold level of interest in the presented content items, the social networking system identifies additional content items to present to the user, and may also identify content items previously presented to the user. Content is selected form the additional content items or from the previously presented content items and presented to the user.


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