The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 17, 2017
Filed:
Mar. 14, 2013
Applicant:
Google Inc., Mountain View, CA (US);
Inventors:
Xiaonan Zhang, Sunnyvale, CA (US);
Shankar Ponnekanti, Mountain View, CA (US);
Oren Eli Zamir, Los Altos, CA (US);
Ting Liu, Sunnyvale, CA (US);
Assignee:
Google Inc., Mountain View, CA (US);
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04L 29/08 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
H04L 67/02 (2013.01); G06F 17/30867 (2013.01); H04L 67/20 (2013.01); H04L 67/303 (2013.01);
Abstract
Systems and methods for predicting content performance with interest data include receiving a content selection request that includes a client identifier. One or more topical interest categories associated with the client identifier may be used as inputs to a prediction model to predict the likelihood of an online action occurring as a result of third-party content being selected. The predicted likelihood may be used to select third-party content.