The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 03, 2017
Filed:
May. 30, 2013
Arboc, Llc, Bethesda, MD (US);
Howard Jason Harrison, Bethesda, MD (US);
ARBOC, LLC, Bethesda, MD (US);
Abstract
Systems and methods to determine demographic attributes of pedestrians in a retail environment are presented. In some examples, media content is selected for presentation to one or more pedestrians based on the determined demographic attributes. In a further example, the media content is interactive, and a response is received from the pedestrian indicating recognition of the interactive media content and an identity of the pedestrian. In some examples, the demographic attributes of a group of pedestrians passing a particular location are aggregated to determine a demographic profile of a pedestrian traffic flow. In some other examples, demographic attributes of pedestrians are derived from biometric responses to a media presentation. Based on the location and duration of visual attention to the media presentation, a demographic attribute of the pedestrian is determined.