The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 03, 2017

Filed:

Sep. 06, 2012
Applicants:

Matthew E. Kulick, San Francisco, CA (US);

Anandsudhakar Kesari, Santa Clara, CA (US);

Sumitro Samaddar, Cupertino, CA (US);

Jinan Lou, Cupertino, CA (US);

Maureen Heymans, Los Altos Hills, CA (US);

Inventors:

Matthew E. Kulick, San Francisco, CA (US);

Anandsudhakar Kesari, Santa Clara, CA (US);

Sumitro Samaddar, Cupertino, CA (US);

Jinan Lou, Cupertino, CA (US);

Maureen Heymans, Los Altos Hills, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30958 (2013.01); G06F 17/30864 (2013.01);
Abstract

Techniques for using social networking information may include making a determination that content authored by a first party references a second party more than a specified number of times. An adjustment in affinity may be made between the first party and the second party in the social network in response to the determination. Making the adjustment in affinity may include modifying a social graph of at least the first party that is referenced by the social network in order to reflect the adjustment in affinity. Modifying the social graph includes creating a closer connection between the first party and the second party than had existed prior to the determination. In response to the adjustment in the affinity, promotion is adjusted, to the first party, of content in the social network that has a connection to the second party.


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