The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 03, 2017
Filed:
Aug. 21, 2014
Applicant:
Acxiom Corporation, Little Rock, AR (US);
Inventor:
Craig William Tomarkin, Fairfield, CT (US);
Assignee:
Acxiom Corporation, Little Rock, AR (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 30/06 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30289 (2013.01); G06F 17/3053 (2013.01); G06F 17/30312 (2013.01); G06Q 30/0204 (2013.01); G06Q 30/0631 (2013.01);
Abstract
A method for measuring a change between two values for one or more data elements over time uses a 'delta' value to indicate the significance of the change. The delta value is the difference between the two values, added to the ratio between those values multiplied by an asymptote. Experimental data sets with known values may be used to create data sets to which selection criteria are applied in order to calculate an optimal asymptote for the application of the delta values. This optimal asymptote may then be used for calculating delta values across an entire population for predictive purposes.