The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 27, 2016
Filed:
Nov. 20, 2013
At&t Intellectual Property I, Lp, Atlanta, GA (US);
Simon D. Byers, Summit, NJ (US);
AT&T Intellectual Property I, L.P., Atlanta, GA (US);
Abstract
A system that incorporates the subject disclosure may include, for example, a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations. The operations comprise obtaining product image data and comparing image data of a media program with the product image data. A product placement in the media program is determined based on the comparison, and an entry in a product placement database is generated. The entry comprises identifiers of the media program, a product descriptor descriptive of the product, and a context descriptor descriptive of a presentation scheme used for the first product placement. A rating is assigned to the media program with respect to the product in accordance with the entry of the product placement in the product placement database and other entries of other product placements in the product placement database. Other embodiments are disclosed.