The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 27, 2016
Filed:
Jun. 22, 2012
Applicant:
Matt Wiseman, San Francisco, CA (US);
Inventor:
Matt Wiseman, San Francisco, CA (US);
Assignee:
GOOGLE INC., Mountain View, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/222 (2011.01); H04N 21/25 (2011.01);
U.S. Cl.
CPC ...
H04N 7/025 (2013.01); H04N 21/2221 (2013.01); H04N 21/251 (2013.01);
Abstract
A method for dynamic allocation of companion online content segments includes receiving television content during a live television broadcast; creating a fingerprint of the received television content; and comparing the created fingerprint to a database of existing content segment fingerprints to determine if the created fingerprint matches any one of the existing content fingerprints. If a match occurs, the method includes increasing a bid price of a companion online content segment. Finally, if the price is sufficient, the method includes supplying the companion online content segment for display.