The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 27, 2016

Filed:

Mar. 13, 2014
Applicant:

Nanigans, Inc., Boston, MA (US);

Inventors:

Andrew Man-Hon Lau, Cambridge, MA (US);

Joseph Taisup Chung, Cambridge, MA (US);

David Andrew Joy, Somerville, MA (US);

Kwan Hong Lee, Cambridge, MA (US);

Aatish Dilip Salvi, Somerville, MA (US);

Assignee:

Nanigans, Inc., Boston, MA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2012.01); G06Q 50/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0603 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0613 (2013.01); G06Q 50/01 (2013.01);
Abstract

Various affinity systems and methods are provided to enable the capture of unique end-to-end purchase information. In some embodiments, the data collected through affinity systems and methods can be used to develop insights into the purchase making decision processes of users at any point of a shopping experience. The systems can host interaction platforms to facilitate the exchange of information, opinion, and/or suggestions on products, recommendations, and/or opinions. Further embodiments provide analysis of the captured data to derive insights regarding the appeal of products/services and the qualitative opinions of the users about the products/services.


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