The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 27, 2016
Filed:
Nov. 13, 2015
Applicant:
Amazon Technologies, Inc., Seattle, WA (US);
Inventors:
Joshua N. Kramer, Bainbridge Island, WA (US);
Cameron S. Janes, Seattle, WA (US);
Assignee:
Amazon Technologies, Inc., Seattle, WA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); G06Q 30/02 (2012.01); H04N 21/81 (2011.01); H04N 7/173 (2011.01); H04N 7/16 (2011.01); H04N 21/235 (2011.01); H04N 21/435 (2011.01); H04N 21/45 (2011.01); H04N 21/24 (2011.01); H04N 21/2547 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/442 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0255 (2013.01); G06Q 30/0275 (2013.01); H04N 7/165 (2013.01); H04N 7/17318 (2013.01); H04N 21/235 (2013.01); H04N 21/2408 (2013.01); H04N 21/2547 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/435 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01); H04N 21/814 (2013.01); H04N 21/47815 (2013.01);
Abstract
Disclosed are various embodiments for selecting advertising for presentation to users in association with digital content items. Characteristics of a user are determined based at least in part on historical data that associates the user with one or more items. An advertisement is selected from an inventory of advertisements for presentation in association with a digital content item requested by the user. The advertisement is selected based at least in part on a highest value placed on the characteristics of the user by an advertiser.