The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 27, 2016

Filed:

Mar. 28, 2014
Applicant:

Amazon Technologies, Inc., Reno, NV (US);

Inventors:

Arindam Bhattacharya, Fremont, CA (US);

Ben Zion Gabay, Palo Alto, CA (US);

Assignee:

AMAZON TECHNOLOGIES, INC., Seattle, WA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 3/01 (2006.01); G06F 3/03 (2006.01); H04N 5/232 (2006.01); H04N 13/04 (2006.01);
U.S. Cl.
CPC ...
G06F 3/012 (2013.01); G06F 3/013 (2013.01); G06F 3/0304 (2013.01); H04N 5/232 (2013.01); H04N 13/0484 (2013.01);
Abstract

Various embodiments provide methods and systems for presenting content to users on a computing device. In some embodiments, the computing device is configured to determine content or object of interest on the display screen of the computing device by using head position information of the user. For example, the content or object of interest can be extrapolated and determined from a 3D head position of the user and the relative position of the computing device. Depending on the content or object of interest, one or more actions (e.g., zooming in or out, rendering advertisement, or auto-focusing) related to the content or object of interest can be performed on the computing device.


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