The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 13, 2016

Filed:

Aug. 21, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventor:

Jinjun Xu, Los Angeles, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 67/10 (2013.01); G06F 17/30699 (2013.01); G06F 17/30893 (2013.01); H04L 67/02 (2013.01); H04L 67/2838 (2013.01);
Abstract

Link units include a keyword or words that, when selected, cause a client device to display a landing page having one or more content items related to the selected link unit. The use of contextual data in addition to the keyword or words of the selected link unit may further assist in selecting relevant content items to populate the landing page. The contextual data may include the unselected keyword link units and/or other keywords in a group from which the selected keyword link unit was selected. The contextual data may include assigning weights to the selected keyword link unit, the unselected keyword link units, and/or the other keywords in the group from which the selected keyword link unit was selected. The group may be identified using a unique token associated with the group and the selected keyword link unit.


Find Patent Forward Citations

Loading…