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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9519916 B1

PDFFull Text
Date of Patent:
Dec. 13, 2016

Filed:

May. 02, 2013

System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives

Applicant:

3m Innovative Properties Company, St. Paul, MN (US);

Inventors:

Brian E. Brooks, St. Paul, MN (US);

Brian J. Stankiewicz, Mahtomedi, MN (US);

Jonathan B. Arthur, Hudson, WI (US);

Craig G. Markell, Duluth, MN (US);

Brian L. Linzie, Stillwater, MN (US);

Assignee:

3M INNOVATIVE PROPERTIES COMPANY, St. Paul, MN (US);

Attorneys:

Emily M. Van Vliet

Christina Huang

Primary Examiner:

Luis Sitiriche

Int. Cl.
CPC ...
G06F 15/18 (2006.01); G06Q 30/02 (2012.01); G06N 99/00 (2010.01); G06Q 10/04 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06N 99/005 (2013.01); G06Q 10/04 (2013.01); G06Q 30/02 (2013.01);
Abstract

The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric.

Find Patent Forward Citations

Brooks, Brian. (2016). System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives (U.S. Patent No. 9519916). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9519916

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