The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 13, 2016
Filed:
Sep. 06, 2012
Sumitro Samaddar, Cupertino, CA (US);
Matthew E. Kulick, San Francisco, CA (US);
Maureen Heymans, Los Altos Hills, CA (US);
Sumitro Samaddar, Cupertino, CA (US);
Matthew E. Kulick, San Francisco, CA (US);
Maureen Heymans, Los Altos Hills, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Techniques for inferring social affinity may include the following operations: obtaining information derived from online activity of a first party, where the online activity includes searches initiated by the first party, and where the information specifies interaction of the first party with content accessed through the online activity; determining, based on the information, that an amount of the interaction of the first party with the content exceeds a threshold; following the determining, identifying a second party who provided the content; adjusting, in a social graph for the first party, an affinity of the second party to the first party based on the amount of the interaction with the content; and using the affinity to promote search results output to the first party that contain content that is provided by the second party.