The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 06, 2016

Filed:

May. 25, 2015
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventors:

Arun Ramaswamy, Tampa, FL (US);

Robert A. Luff, Wittman, MD (US);

Assignee:

The Nielsen Company (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G10L 21/00 (2013.01); G06T 1/00 (2006.01); G06Q 30/02 (2012.01); H04H 20/31 (2008.01); H04H 60/37 (2008.01); H04H 60/48 (2008.01); H04H 60/58 (2008.01);
U.S. Cl.
CPC ...
G06T 1/0021 (2013.01); G06Q 30/02 (2013.01); H04H 20/31 (2013.01); H04H 60/37 (2013.01); H04H 60/48 (2013.01); H04H 60/58 (2013.01); H04H 2201/50 (2013.01);
Abstract

Methods and apparatus to generate and use content-aware watermarks are disclosed herein. An example disclosed method includes detecting a watermark in a first media composition, the watermark encoded with a word present in an audio track of the first media composition, the word audible during playback of the audio track. The example method also includes retrieving the word from the watermark. The example method also includes determining whether the word retrieved from the watermark matches a keyword, and presenting a second media composition when the word matches the keyword.


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