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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9510025 B1

PDFFull Text
Date of Patent:
Nov. 29, 2016

Filed:

Jun. 03, 2015

Live consecutive ad insertion

Applicant:

Mobitv, Inc., Emeryville, CA (US);

Inventors:

Torbjörn Einarsson, Stockholm, SE;

Kenth Andersson, Bromma, SE;

Assignee:

MobiTV, Inc., Emeryville, CA (US);

Attorney:

Kwan & Olynick LLP

Primary Examiner:

Hoang-Vu A Nguyen-Ba

Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/234 (2011.01); H04H 60/37 (2008.01); H04N 21/81 (2011.01); H04N 21/262 (2011.01); H04N 21/458 (2011.01); H04N 21/2668 (2011.01); H04N 21/2187 (2011.01); H04N 21/845 (2011.01); H04N 21/44 (2011.01); G06Q 30/02 (2012.01); H04H 60/32 (2008.01); H04N 7/167 (2011.01); H04N 7/025 (2006.01); G06Q 30/00 (2012.01); H04N 7/12 (2006.01); H04J 3/02 (2006.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); G06Q 30/0241 (2013.01); H04H 60/375 (2013.01); H04N 21/2187 (2013.01); H04N 21/2668 (2013.01); H04N 21/26241 (2013.01); H04N 21/44008 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01);
Abstract

Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

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