The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 29, 2016

Filed:

Aug. 27, 2014
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Holly Marie Ormseth, San Francisco, CA (US);

Daniel Kim, Foster City, CA (US);

Matthew Michael Willis, Sunnyvale, CA (US);

Jaed Uavechanichkul, San Jose, CA (US);

Chen Chen, Sunnyvale, CA (US);

Sean Elliott Dy, Mountain View, CA (US);

Shayne Mikel Sweeney, San Francisco, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); H04L 12/58 (2006.01);
U.S. Cl.
CPC ...
H04L 67/104 (2013.01); H04L 51/04 (2013.01); H04L 67/20 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01); H04L 67/32 (2013.01); H04L 67/34 (2013.01);
Abstract

An online system transmits third-party content originating from a third-party system to a client device. The third-party content includes a pointer to a third-party application associated with the third-party system. When the client device receives an interaction with the third-party content from a user of the client device, the client device executes the third-party application and generates an attribution identifier from which the user's identity cannot be determined. The attribution identifier is transmitted to the online system. Subsequently, the client device determines information describing interactions by the user with the third-party application that is transmitted to the third-party system along with the attribution identifier. The third-party system transmits the attribution identifier and the information describing interaction with the third-party application to the online system, which matches the attribution identifiers to associate the interaction with the third-party content with the interactions with the third-party application.


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