The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 29, 2016
Filed:
Mar. 08, 2010
Richard W. Jamison, Indianapolis, IN (US);
James Mcintosh, McCordsville, IN (US);
Richard W. Jamison, Indianapolis, IN (US);
James McIntosh, McCordsville, IN (US);
SALESFORCE.COM, INC., San Fransisco, CA (US);
Abstract
A system for introducing behaviorally tested live content into an electronic mail message comprising at least one dynamic live content area sent through an e-mail service provider system is disclosed. The system includes a memory including a plurality of live content comprising image data, wherein the plurality of live content is behaviorally tested for campaign effectiveness, and a click manager that receives an indication of the opening of the message by a recipient, wherein, after receiving the indication, the click manager, accesses the memory to retrieve at least one of the plurality of live content and sends the retrieved live content for rendering in the dynamic live content area of the e-mail message opened by the one of the plurality of recipients, wherein the at least one of the plurality of live content is retrieved based at least in part on the campaign effectiveness.