The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 22, 2016
Filed:
Mar. 06, 2012
Hanyang Liu, San Francisco, CA (US);
Hanyang Liu, San Francisco, CA (US);
BOINGO WIRELESS, INC., Los Angeles, CA (US);
Abstract
Embodiments that include a first module configured to install and work residently within at least a device-to-web bridge to collect the Media Access Control (MAC) address data and secondary identifier information associated with a given mobile computing device are disclosed. An example attempts to use the device-to-web bridge and to pass that information to a second module to call out and send that information over a wide area network to the mobile advertisement targeting system on a central management server site, which stores that information on a MAC address identification (ID) basis in a database. The MAC addresses may be coupled with their secondary identifier and stored within the database. The second module can call and communicate with a mobile advertisement targeting system configured to utilize MAC address data in combination with a secondary identifier for each mobile computing device tracked by the mobile advertisement targeting system.