The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 15, 2016

Filed:

Mar. 14, 2013
Applicant:

General Instrument Corporation, Horsham, PA (US);

Inventor:

Dinkar N Bhat, Princeton, NJ (US);

Assignee:

ARRIS Enterprises, Inc., Suwanee, GA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/458 (2011.01); H04N 21/234 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/812 (2013.01);
Abstract

A method implemented in a computer system for inserting advertisements into an audio/video stream. The method receives the audio/video stream, and monitors it to detect an advertisement insertion notification for the audio/video stream. The advertisement insertion notification references an advertisement insertion point at a position in the audio/video stream. The method determines a disposition of the audio/video stream at the position, and examines at least one advertisement stream to identify a matching advertisement stream having an advertisement disposition that agrees with the disposition of the audio/video stream at the position. The method inserts the matching advertisement stream into the audio/video stream at the position.


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