The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 15, 2016

Filed:

Dec. 13, 2010
Applicants:

Robert Taaffe Lindsay, San Francisco, CA (US);

Alex Himel, Palo Alto, CA (US);

Inventors:

Robert Taaffe Lindsay, San Francisco, CA (US);

Alex Himel, Palo Alto, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01); H04L 12/58 (2006.01); G06F 17/22 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
H04L 51/32 (2013.01); G06F 17/2235 (2013.01); G06Q 50/01 (2013.01);
Abstract

A social networking system includes a mechanism for generating nodes in the social graph corresponding to web content external to the social networking system. These nodes allow the social networking system to track user interactions within the social networking system about web content external to the social networking system. The web content markup language document(s) include one or more tags, which contain information for defining the node in the social networking system. Users may then interact with the node, and these interactions are tracked by the social networking system. From this, the social networking system generates analytics, which include historical data and user demographic and behavioral information, and which can be provided to the web content provider via the social networking system. A user interface within the social networking system can be used to provide access to the analytics.


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