The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 15, 2016
Filed:
Dec. 21, 2009
Kohinoor Basu, Irvine, CA (US);
Angel Barnachea Chua, Aliso Viejo, CA (US);
Matthew M. Ferry, Lake Forest, CA (US);
Scott Arthur Roberts, Irvine, CA (US);
Kohinoor Basu, Irvine, CA (US);
Angel Barnachea Chua, Aliso Viejo, CA (US);
Matthew M. Ferry, Lake Forest, CA (US);
Scott Arthur Roberts, Irvine, CA (US);
IHEARTMEDIA MANAGEMENT SERVICES, INC., San Antonio, TX (US);
Abstract
A method and system for managing a media advertising enterprise including process and workflow capabilities for enterprise data matching. An EDM (Enterprise Data Management) module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic. A matching process can then be performed to accurately match the active entity and the unmatched entities with respect to a parent enterprise entity. The unmatched entity can be put on hold if additional information is required for performing a right match after assigning the parent enterprise entity. A note can also be added in order to place the unmatched entity on hold. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.