The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 08, 2016

Filed:

Mar. 21, 2011
Applicants:

Arvind Basra, Glen Ridge, NJ (US);

Woo Beum Lee, Basking Ridge, NJ (US);

Inventors:

Arvind Basra, Glen Ridge, NJ (US);

Woo Beum Lee, Basking Ridge, NJ (US);

Assignee:

Verizon New Jersey Inc., Newark, NJ (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/76 (2006.01); H04N 5/765 (2006.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 5/783 (2006.01);
U.S. Cl.
CPC ...
H04N 5/765 (2013.01); G06Q 30/0241 (2013.01); H04N 5/76 (2013.01); H04N 21/44016 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/47217 (2013.01); H04N 21/812 (2013.01); H04N 5/783 (2013.01);
Abstract

A device receives trick play signals during a playing of content. The device determines a trick play being request based on the trick play signals. The device further estimates a length of an available time period based on the trick play and information regarding at least one other trick play. The at least one other trick play occurred prior to the trick play. The device also retrieves an advertisement for the available time period based on a length of the available time period. The advertisement is one of a plurality of advertisements of different lengths. The device displays the advertisement, on a display, during the available time period.


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