The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9486708 B1

Date of Patent:

Nov. 08, 2016

Filed:

May. 18, 2011

Apparatuses, methods and systems for an engagement-tracking game modifier

Applicants:

Justin Driemeyer, San Francisco, CA (US);

Kevin Hagan, San Francisco, CA (US);

Matthew Ocko, San Francisco, CA (US);

Nick Tornow, San Francisco, CA (US);

Inventors:

Justin Driemeyer, San Francisco, CA (US);

Kevin Hagan, San Francisco, CA (US);

Matthew Ocko, San Francisco, CA (US);

Nick Tornow, San Francisco, CA (US);

Assignee:

Zynga Inc., San Francisco, CA (US);

Attorney:

Martine Penilla Group, LLP

Primary Examiner:

Ronald Laneau

Assistant Examiner:

Ross Williams

Int. Cl.

CPC ...

A63F 13/33 (2014.01); A63F 13/79 (2014.01); A63F 13/798 (2014.01); A63F 13/30 (2014.01); G06Q 30/00 (2012.01); G07F 17/32 (2006.01); A63F 13/35 (2014.01); A63F 13/60 (2014.01); A63F 9/24 (2006.01); G06F 19/00 (2011.01); A63F 13/00 (2014.01); G06F 17/00 (2006.01); G06Q 50/00 (2012.01); G06Q 50/34 (2012.01); G06Q 20/40 (2012.01); A63F 13/75 (2014.01); G06Q 20/12 (2012.01); A63F 13/795 (2014.01);

U.S. Cl.

CPC ...

A63F 13/79 (2014.09); A63F 13/12 (2013.01); A63F 13/35 (2014.09); A63F 13/60 (2014.09); A63F 13/798 (2014.09); G06Q 30/016 (2013.01); G07F 17/3234 (2013.01); A63F 9/24 (2013.01); A63F 13/00 (2013.01); A63F 13/75 (2014.09); A63F 13/795 (2014.09); A63F 2300/535 (2013.01); A63F 2300/5506 (2013.01); A63F 2300/5546 (2013.01); A63F 2300/5573 (2013.01); A63F 2300/5593 (2013.01); A63F 2300/575 (2013.01); G06F 17/00 (2013.01); G06F 19/00 (2013.01); G06Q 20/123 (2013.01); G06Q 20/4016 (2013.01); G06Q 50/01 (2013.01); G06Q 50/34 (2013.01);

Abstract

The APPARATUSES, METHODS AND SYSTEMS FOR AN ONLINE BEHAVIOR MONITOR ('OBM') transform user social-gaming behavioral pattern data via various OBM components into online social-gaming experience customizations. In one embodiment, the OBM may generate individual social-gaming activity timelines for a group of users within a geographical region using user online gaming pattern and social activity data. The OBM may calculate individual time-varying activity level graphs for the users, as well as an aggregate activity level graph. The OBM may identify an activity trough in the aggregate activity level graph, and an event in the geographical region corresponding to the activity level trough. Based on keywords corresponding to the event, the OBM may obtain product results from a product database. The OBM may identify a subset of the users whose individual time-varying activity level graphs include an activity level trough during the activity level trough in the aggregate activity level graph, and may provide an advertisement for a product from the product results for the identified subset of the users.

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