The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 01, 2016
Filed:
Jun. 05, 2015
Canoe Ventures, Llc, Englewood, CO (US);
Jason Canney, Highlands Ranch, CO (US);
Steve Markel, Highlands Ranch, CO (US);
Tim Whitton, Englewood, CO (US);
Bob Griese, Parker, CO (US);
Julie Samuelson, Englewood, CO (US);
Chris Pizzurro, South Salem, NY (US);
Mark Shepard, Denver, CO (US);
Yong Liu, Englewood, CO (US);
Canoe Ventures, LLC, Englewood, CO (US);
Abstract
Systems and methods presented herein provide for asset recommendations based on asset effectiveness determinations. In one embodiment, an asset recommendation system operable to recommend insertion of assets into Video On Demand (VOD) content being selected by users through Customer Premises Equipment (CPEs). The system includes a recommendation engine communicatively coupled to an asset effectiveness evaluation module and to an asset decision system, wherein the recommendation engine is operable to accumulate demographic information associated with the determined effectiveness of the assets, to generate an anonymous user profile based on the accumulated demographic information and the associated effectiveness of the assets, and to recommend assets for insertion to the asset decision system based on the anonymous user profile. The anonymous user profile is used to identify other users with similar demographic information to retrieve and rank the assets for insertion to VOD content selections by the other users.